Is self-care too self-indulgent?
It’s true: Our modern wellness culture fetishizes self care at Earth’s expense. This article traces the orgins of the self-care industry and suggests how we can transform from a mindset of self-indulgence to one of global consciousness.
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When did self-care get so self-indulgent? Photo: Yulissa Tagle, Unsplash
It’s Thursday night and you’re scrolling through your Instagram feed, hoping to catch some respite from the seemingly endless pandemic week. Every so often, you find posts like these: a documentation of someone’s wind-down routine, an influencer sharing a “game-changing” essence, or a punny quote about the importance of “me time.” Then, of course, there are the ads for health supplements, meditation apps, and athleisure. If you’ve stumbled upon this perfectly curated world of bubble baths, scented candles, and crystals before, then you know all about “self-care.” But, despite its name, the idea of taking care of one’s self has transformed what was once a deeply personal experience, into an entire industry.