My guest this week is the fabulous Melanie Herschorn. She’s the founder of VIP Digital Content, a marketing firm, and she’s dedicated her life to empowering entrepreneurs to embrace marketing.
I had many “ah-ha” moments throughout our interview that I’m going to share with you along with my takeaways.
Email marketing is vital.
Email marketing reigns supreme because, unlike social media, your messages are guaranteed to reach the inboxes of all your subscribers. When you send messages on social media via tweets or Instagram posts, only a small percentage of your followers will see it. Conversely, when you have an email list, your message will reach everybody.
Email subject lines should offer real value.
Getting your subscribers to open your emails can be tricky. But avoid using sensational headlines chock-full of empty promises. Instead, write subject lines offering a solution to your audience’s pain points.
Grow your email list with valuable opt-ins.
Once you know your audience’s pain points, create pdfs, audio, or videos that ease their pain. Use your creations as opt-ins giving people a reason to join your list.
Pinterest is a search engine.
Like Google and Youtube, Pinterest is where people search for things. Create pins for your blog content and link them to your site.
Join Facebook groups to find clients.
Facebook groups can be a rich source of potential collaborators, clients, and subscribers. You may have to try more than a few before you find the right ones.
InstaReels is ripe for the taking.
Because it’s relatively new, InsaReels has space for you to reach many people and grow a following.
Know your audience.
It’s imperative to know your audience well. How old are they? What’s their gender? Ethnicity? What are their pain points? Where do they hang out? The more you know about them, the more effectively you can be of service to them.
Be of service.
Give lots of value upfront and be consistent. Your readers want to know that you are reliable and trustworthy.
Watch my interview with Melanie and soak up all her nuggets of wisdom.
Before you do that, here’s a question for you: How comfortable are you marketing your content? Is it something you embrace or avoid? Share your thoughts in the comments! I’d love to hear from you.
