One of the most important things I’m learning about blogging is it is crucial to have a clear message. What do I want my audience to do, think, or feel after visiting my blog? Answering this question helps me fine-tune my intention and mission.
Honestly, I’m still figuring it out. But here’s how I answer as of now: I want people to feel inspired to write. I want writers who visit my blog to feel empowered and encouraged to be the best versions of themselves.
If I keep this in mind with every article I write and every podcast I produce, I’m good.
When I started my first blog ten years ago, I couldn’t answer that question. I didn’t know what I wanted to write about. I started the blog because my children’s book’s publisher told me that I needed a blog to build a platform.
So, I blogged about my book and publishing journey. But once I published it, then what was I to write about?
I followed the adage and wrote what I knew: music and literature and my life. But it all felt so random. Although I grew an audience, I still felt directionless and stuck because I knew my blog could be so much better. I remember telling my boyfriend, “I don’t know what to write about, and it’s so frustrating!”
Unfortunately, I did what many frustrated bloggers do: I ditched my blog. I couldn’t find the passion and the motivation to keep it going because I didn’t have a clear vision.
I’m determined not to repeat the past. This time, I will have a clear message and see where it leads me.
What do you want your audience to do, think, or feel after visiting your blog? Tell me in the comments!
